Founded in 1921 by William Grover Barnard, Vitamix began as a kitchen products company but transitioned to blending with the introduction of the Vita-Mix blender in 1937. Over the decades, the brand gained renown for versatile, high-performance blenders, focusing on health and wellness in the 1970s. Vitamix achieved commercial success in the 1990s, expanded globally, and introduced innovations like variable speed settings in the 2010s. Renowned for durability, the brand maintains a strong presence in both households and professional kitchens worldwide, continually expanding its product line.