Opening a business in a country like the United Arab Emirates is not a cup of tea for anyone. Dubai is one of the toughest places for any business to stand out from others in the market.
If you are also planning to open a cafe in Dubai, then surely you are at the best place as this article will explain some major factors to keep in mind when opening a cafe. Let’s Start.
Plan your Business
Planning your Business is the most important factor that you should always keep in mind because it will help you in analyzing and you can make strategies to implement in your business.
Cost
It would not be wrong to say that this has to be one of the most important factors that every individual must keep in mind. Before starting any business, be it a hotel, cafe, or restaurant, you should know what cost it comes with. You should make an estimated cost structure so that it can help you.
Equipment
You will have to make a list of all the equipment you would need for your cafe which will include:
Make a Proper Business Strategy
You need to make a proper business strategy if you want your business to step up and have success in the future. You would need 3 major strategies to implement in your business.
Executive Summary
You will be telling people about yourself, who you are, and what your business does. You will briefly explain how you can contribute to society and what problem you would solve. You will tell, where your company stands in the next 4 to 5 years.
Analyze your Market
One of the major reasons why companies/businesses fail is not analyzing the market well. You should have basic knowledge of how a market operates. You should meet market requirements and needs so that you could be able to fill the gap.
Marketing and Sales Strategy
Marketing plays a vital role in generating sales so it would not be wrong if I say that Sales are somehow dependent on your marketing team and skills. Sometimes word of mouth is not enough so for that you would need to hire a good marketing team that can handle your social media and can market your products well. Here are some of the platforms where you can market your cafe/business.
- Word of mouth
- Facebook, LinkedIn, Instagram
- YouTube
- Influencers
Know Who Your Competitors Are
It doesn’t matter if you are starting a restaurant or a cafe or any other business, you should know all your competitors and you must research, analyze, and compare with your business.
Location
The location of your cafe should be ideal as location has a lot to do with the success of your business.
Hire Trained Staff
One of the most important factors you should never neglect is “Hiring”. You should hire trained and professional staff so you don't have to regret it later.
Here are some major roles you must hire with care.
- Manager
- Waiters
- Cleaners
- Receptionist
- Chefs
Go for the Right Equipment
The world is currently moving at a fast pace and every business is going green by reducing carbon footprints. As an owner of a cafe, you need to think wisely and invest in inverter equipment. By doing this, you would not only save your bills but also contribute to the eco-friendly environment.
Here is the list of equipment you might need for your cafe
Get the License
Dubai has one of the strictest laws and regulations that every business/company or individual must follow. Before starting a cafe, you must know how difficult it is to have a license in Dubai. For example, if you are a food business, you would have to go through multiple license processes and if you are offering whiskey, then you might need a liquor license. Not only that, but you need to have the identification number of every employee working in your cafe. You might need a business lawyer to deal with all these matters so that you can continue your operations with ease.
Design Your Cafe
You must have had dreams of how your cafe would look like. Now once you are done with everything, now is the perfect time to build your cafe the way you had planned to. Your cafe design should complement your cuisine and culture. It should have something different so that it can stand out from your competitors in the market.
Let's Wrap it Up
After going through such a long process and after lots of hurdles, now is the time for your dreams to convert into reality. You must have had high dreams about your cafe, execute them well. Market your cafe. We hope this guide has helped you.
